Viceroy Lights Box made under control of British American Tobacco.
Viceroy cigarettes were first sold in the United States in the year 1936 and soon they became very popular brand thought-out America. This was the first brand to introduce cork tipped filters, and by doing so they also set new industry standards. They were also the first brand to use a callose acetate cigarette filter. It's not an understatement if one says that this brand is a master when it comes to bring new innovations. Viceroy cigarettes latest innovation was in 2000 when they introduced the latest and the coolest designs and techniques in packaging. One key point that needs mention here is that, the changes which are often made have never affected the quality of the cigarette. Viceroy cigarette has always been and will be quality cigarette par excellence.
Viceroy cigarettes have many tag lines that are well known among the smokers, some of them are "One and only," "20,000 filter traps." Viceroy cigarettes mostly famous in the Middle East and countries like Romania, Argentina and Turkey. The makers of this brand believe that the quality of a product is more important than the quantity, hence they are not produced in large quantities but the makers invest all their efforts in producing the best quality cigarettes. The best way to describe this product is through one of its own advertisement which was released in 1963. The advertisement reads like this, "Not too strong, not too light. Viceroy's got the taste that's right."
These cigarettes were first manufactured by Brown and Williamson which was at that time owned by British American Tobacco. In the year 2004, the makers decided to merge with another company to expand its reach and to capture new territories. In a joint venture, a Branch of British American tobacco and R.J. Reynolds Tobacco Company decided to work together to manufacture and sell Viceroy Cigarettes all over the world which turned out to be very profitable for all parties involved.
Smoking causes heart diseases and lung cancer.
