More Lights Box made under control of JT International SA.
More is a fine cigarette brand which is widely enjoyed by people everywhere. These cigarettes are produced by two companies, namely the R.J. Reynolds Tobacco Company and Japan Tobacco Company. The main purpose of this arrangement is to make this brand available throughout the world. R.J. Reynolds produces this brand for the United States and Western European countries; where as Japan Tobacco manufactures them for the rest of the world. The joint venture started by these companies, the JT International markets this brand to more than 40 countries.
More cigarettes are expensive when compared to other brands, they are targeted at people who are wealthy and who can truly appreciate the quality of this brand. More cigarettes are neither too harsh nor too mild; they provide a balanced taste and flavor. These cigarettes were at first introduced for female customers, so the aroma and taste are on the softer side. More cigarettes can be enjoyed by men too.
The two producers of this brand have adopted different marketing strategies. R.J. Reynolds is not so interested in marketing this brand; they produce in lesser numbers and sell them in places where there is high demand for this brand. So this brand is difficult to find in places where there is no or relatively lower levels of demand. On the other hand Japan Tobacco is very aggressive in its promotional tactics. The company spends more on marketing and so has a larger market share for this brand.
The makers of this brand have introduced many varieties under this brand name, the Brown Light Menthol, More Brown Light, the Menthol, the Regular, the White Light Menthol and the White Light. The filter variety of this brand comes in a flip top box and red box while the light variant comes in a blue box. The color of the packs represents the flavor of the brand, and each pack also has a diagonal strip at the bottom with the brand logo and the variant name.
Smoking causes heart diseases and lung cancer.
