Lucky Strike Box made under control of British American Tobacco Group.
Lucky Strike was first introduced as a chewing tobacco product and it was later developed into cigarettes. This brand was sold to the American Tobacco Company in the early 1900's and the sales started to skyrocket after the takeover. The company rolled out numerous slogans to popularize the brand. Some of the famous slogans are "L.S.M.F.T" or "Lucky Strike means fine tobacco", this slogan was put on each pack of cigarettes. This gave the customers pride in the fact that they were being assured that the cigarettes they were about to smoke were made from the finest tobacco around. Then there is the slogan, "It's Toasted". This was referring to the fact that this tobacco was toasted dry, while other brands sun-dried the tobacco leaves. The company said that because the tobacco was toasted, the finished cigarettes are said to have a distinct flavor associated with them that was unique. Another slogan said "Reach for a Lucky Strike instead of a sweet." The sales of Lucky Strike cigarettes shot up 300 percent during the initial years of the ad campaign.
The slogan "Lucky Strike Green has gone to war" was introduced to signify the dark green design used in packaging has changed to white in the early 1940's. Another reason for the change was due to lack of "copper", which was used to make the green color. It was said that the "copper" was needed for World War II. Later the company announced that this change was done to attract more female smokers. The manufacturers knew that many women did not prefer this brand so they made a strategic move to try and gain more female customers, and it worked very well for them. By adopting this strategy the company had successfully found a way to increase sales, while appearing patriotic at the same time.
Lucky Strike has introduced many variants; some of them are Lucky Strike Lights (Silver), Lucky Strike Original Red, Lucky Strike Original Silver, Lucky Strike Lights (Silver) and more. This was targeted at people who prefer mild and soft flavored cigarettes. This variant is definitely the best light variant available.
Smoking causes heart diseases and lung cancer.
